Digital Transformation In Smes: A Focused Review of The Research Literature

İbrahim Yıkılmaz; Burcu Kör

Article Details

Digital Transformation In Smes: A Focused Review of The Research Literature

Authors:

İbrahim Yıkılmaz | Burcu Kör

Publisher:

Mustafa Süleyman ÖZCAN

Main Topics:

İşletme

Journal:

İnsan ve Toplum Bilimleri Araştırmaları Dergisi Vol.12 Issue 2, pp.661-679

Document Type:

Article

Publication Date:

6/2023

Document Language:

English

Document ID (Org No.):

2001289943

pISSN:

2147-1185

Keywords:

Abstract:

 Businesses that can develop an appropriate response to the turbulence created by change and diversified customer expectations retain their sustainable competitive advantage. Especially with Covid19, Digital Transformation has emerged as an important element of pressure and necessity on the competitive advantage of businesses. Digital transformation refers to a radical change process from the way of doing business in the industry and the market to the nature of the interaction with internal and external customers. Digital transformation allows for meeting new expectations with new business processes and customer experiences with the opportunities offered by digital technologies. Although Digital transformation offers important competencies for businesses, it seems that SMEs, especially as important actors in the economy, lag behind large enterprises in the digital transformation process. This situation necessitates a detailed consideration of SMEs in the digital transformation process. This study aims to examine Digital Transformation in SMEs in detail. To achieve this, studies investigating digital transformation in SMEs and presenting empirical results were identified from various indexes Ulakbim, Scopus, Web of Science, and Proquest. The studies were classified according to author, date of publication, type of research, sample, and variables. The empirical evidence regarding the digital transformation process of SMEs is presented. The findings of the study are expected to contribute to the literature by presenting empirical studies on Digital Transformation in SMEs comprehensively. Additionally, it will increase awareness of the findings regarding the digital transformation process of SMEs, which are important actors in the economy.

 Businesses that can develop an appropriate response to the turbulence created by change and diversified customer expectations retain their sustainable competitive advantage. Especially with Covid19, Digital Transformation has emerged as an important element of pressure and necessity on the competitive advantage of businesses. Digital transformation refers to a radical change process from the way of doing business in the industry and the market to the nature of the interaction with internal and external customers. Digital transformation allows for meeting new expectations with new business processes and customer experiences with the opportunities offered by digital technologies. Although Digital transformation offers important competencies for businesses, it seems that SMEs, especially as important actors in the economy, lag behind large enterprises in the digital transformation process. This situation necessitates a detailed consideration of SMEs in the digital transformation process. This study aims to examine Digital Transformation in SMEs in detail. To achieve this, studies investigating digital transformation in SMEs and presenting empirical results were identified from various indexes Ulakbim, Scopus, Web of Science, and Proquest. The studies were classified according to author, date of publication, type of research, sample, and variables. The empirical evidence regarding the digital transformation process of SMEs is presented. The findings of the study are expected to contribute to the literature by presenting empirical studies on Digital Transformation in SMEs comprehensively. Additionally, it will increase awareness of the findings regarding the digital transformation process of SMEs, which are important actors in the economy.

 Businesses that can develop an appropriate response to the turbulence created by change and diversified customer expectations retain their sustainable competitive advantage. Especially with Covid19, Digital Transformation has emerged as an important element of pressure and necessity on the competitive advantage of businesses. Digital transformation refers to a radical change process from the way of doing business in the industry and the market to the nature of the interaction with internal and external customers. Digital transformation allows for meeting new expectations with new business processes and customer experiences with the opportunities offered by digital technologies. Although Digital transformation offers important competencies for businesses, it seems that SMEs, especially as important actors in the economy, lag behind large enterprises in the digital transformation process. This situation necessitates a detailed consideration of SMEs in the digital transformation process. This study aims to examine Digital Transformation in SMEs in detail. To achieve this, studies investigating digital transformation in SMEs and presenting empirical results were identified from various indexes Ulakbim, Scopus, Web of Science, and Proquest. The studies were classified according to author, date of publication, type of research, sample, and variables. The empirical evidence regarding the digital transformation process of SMEs is presented. The findings of the study are expected to contribute to the literature by presenting empirical studies on Digital Transformation in SMEs comprehensively. Additionally, it will increase awareness of the findings regarding the digital transformation process of SMEs, which are important actors in the economy.

 Değişimin yarattığı türbülans ve çeşitlenen müşteri beklentilerinin gereklerine uygun cevabı geliştirebilen işletmeler, sürdürülebilir rekabet avantajını elinde tutmaktadır. Özellikle Covid19la beraber işletmelerin rekabet avantajı üzerinde dijital dönüşüm önemli bir baskı ve gereklilik unsuru olarak belirmiştir. Dijital dönüşüm endüstri ve pazar ortamında iş yapış biçiminden, iç ve dış müşteri ile kurulan etkileşimin doğasına kadar köklü bir değişim sürecini ifade etmektedir. Dijital dönüşüm dijital teknolojilerin sunduğu imkanlar ile yeni beklentilerin yeni iş süreçleri ve müşteri deneyimleri ile karşılanmasına imkan sağlar. Her ne kadar Dijital Dönüşüm işletmeler için önemli yetkinlikler sunsa da, özellikle ekonominin önemli bir aktörü olan KOBİlerin dijital dönüşüm sürecinde büyük işletmelere nazaran geride kaldıkları görünmektedir. Bu durum dijital dönüşüm sürecinde KOBİlerin ayrıntılı bir şekilde ele alınmasını gerekli kılmaktadır. Bu çalışma, KOBİlerde Dijital Dönüşümü detaylı bir şekilde incelemeyi amaçlamaktadır. Bunun için çeşitli endekslerden Ulakbim, Scopus, Web of Science ve Proquest KOBİlerde dijital dönüşümü araştıran ve ampirik sonuçlar sunan çalışmalar belirlenmiştir. Çalışmalar yazar, yayın tarihi, araştırma türü, örneklem ve değişkenlere göre sınıflandırılmıştır. KOBİlerin dijital dönüşüm sürecine ilişkin ampirik sonuçlar paylaşılmıştır. Çalışmanın bulgularının KOBİlerde Dijital Dönüşüm ile ilgili ampirik çalışmaları kapsamlı bir şekilde sunarak literatüre katkı sağlaması beklenmektedir. Ayrıca çalışma ekonominin önemli aktörleri olan KOBİlerin dijital dönüşüm sürecine ilişkin bulgular konusunda farkındalığı artıracaktır.

Article Details

Digital Transformation In Smes: A Focused Review of The Research Literature

Authors:

İbrahim Yıkılmaz | Burcu Kör

Publisher:

Mustafa Süleyman ÖZCAN

Main Topics:

İşletme

Journal:

İnsan ve Toplum Bilimleri Araştırmaları Dergisi Vol.12 Issue 2, pp.661-679

Document Type:

Article

Publication Date:

6/2023

Document Language:

English

Document ID (Org No.):

2001289943

pISSN:

2147-1185

Digital Transformation

Digital

SMEs

Barriers

Literature ReviewDijital Dönüşüm

KOBİ

Engeller

Literatür İncelemesi

Dijital

Issues

Article Details

Authors: İbrahim Yıkılmaz | Burcu Kör

Publisher: Mustafa Süleyman ÖZCAN

Main Topics: İşletme

Journal: İnsan ve Toplum Bilimleri Araştırmaları Dergisi Vol.12 Issue 2, pp.661-679

Document Type: Article

Publication Date: 6/2023

Document Language: English

Document ID (Org No.): 2001289943

pISSN: 2147-1185

Issues

Authors:

İbrahim Yıkılmaz | Burcu Kör

Publisher:

Mustafa Süleyman ÖZCAN

Main Topics:

İşletme

Journal:

İnsan ve Toplum Bilimleri Araştırmaları Dergisi Vol.12 Issue 2, pp.661-679

Document Type:

Article

Publication Date:

6/2023

Document Language:

English

Document ID (Org No.):

2001289943

pISSN:

2147-1185