EVALUATION OF SOCIAL RESPONSIBILITY PROJECTS WITH IN THE SCOPE OF KOTLER AND LEE’S SIX SOCIAL INITIATIVES

Yasemin Kırkıl; Tuğçe Boran

Article Details

EVALUATION OF SOCIAL RESPONSIBILITY PROJECTS WITH IN THE SCOPE OF KOTLER AND LEE’S SIX SOCIAL INITIATIVES

Authors:

Yasemin Kırkıl | Tuğçe Boran

Publisher:

Ondokuz Mayıs University

Main Topics:

İletişim Çalışmaları | Halkla İlişkiler

Journal:

Middle Black Sea Journal of Communication Studies Vol.9 Issue 1, pp.19-40

Document Type:

Article

Publication Date:

11/2024

Document Language:

Turkish

Document ID (Org No.):

2001330700

pISSN:

2587-1544

Keywords:

Abstract:

 In todays world, we observe that every organization carries out different social responsibility activities depending on its mission, vision and ideologies. The main purpose of this study is to make a comparative analysis of the social responsibility activities carried out by banks in Turkey through press releases. For the sample of the study, the report published by the Banks Association of Turkey on 14.11.2023, The Size of Foreign Capital Banks Established in Turkey According to the Number of Domestic Branches was taken into consideration. For limitations, DenizBank with the second largest number of branches and QNB with the third largest number of branches were included in the sample. The press releases on the corporate websites of the banks were analyzed over a six-month period from 01.05.2023 to 31.10.2023. The study was conducted with the content analysis method, one of the qualitative research techniques. As a result of the study, it was determined that both banks regularly included social responsibility activities in their press releases, and among the six social enterprise activities, social purpose incentives and socially responsible business practices were the most common.

 In todays world, we observe that every organization carries out different social responsibility activities depending on its mission, vision and ideologies. The main purpose of this study is to make a comparative analysis of the social responsibility activities carried out by banks in Turkey through press releases. For the sample of the study, the report published by the Banks Association of Turkey on 14.11.2023, The Size of Foreign Capital Banks Established in Turkey According to the Number of Domestic Branches was taken into consideration. For limitations, DenizBank with the second largest number of branches and QNB with the third largest number of branches were included in the sample. The press releases on the corporate websites of the banks were analyzed over a six-month period from 01.05.2023 to 31.10.2023. The study was conducted with the content analysis method, one of the qualitative research techniques. As a result of the study, it was determined that both banks regularly included social responsibility activities in their press releases, and among the six social enterprise activities, social purpose incentives and socially responsible business practices were the most common.

 In todays world, we observe that every organization carries out different social responsibility activities depending on its mission, vision and ideologies. The main purpose of this study is to make a comparative analysis of the social responsibility activities carried out by banks in Turkey through press releases. For the sample of the study, the report published by the Banks Association of Turkey on 14.11.2023, The Size of Foreign Capital Banks Established in Turkey According to the Number of Domestic Branches was taken into consideration. For limitations, DenizBank with the second largest number of branches and QNB with the third largest number of branches were included in the sample. The press releases on the corporate websites of the banks were analyzed over a six-month period from 01.05.2023 to 31.10.2023. The study was conducted with the content analysis method, one of the qualitative research techniques. As a result of the study, it was determined that both banks regularly included social responsibility activities in their press releases, and among the six social enterprise activities, social purpose incentives and socially responsible business practices were the most common.

 Gunumuz dunyasında her kurumun misyonuna, vizyonuna ve ideolojilerine bağlı olarak farklı sosyal sorumluluk faaliyetleri gerçekleştirdiğini gözlemlemekteyiz. Bu araştırmanın temel amacı da Turkiyedeki bankaların gerçekleştirdiği sosyal sorumluluk faaliyetlerinin basın bultenleri uzerinden karşılaştırmalı incelenmesi olarak belirlenmiştir. Çalışmanın örneklemi için 14.11.2023 tarihinde Turkiye Bankalar Birliğinin yayınladığı raporda Turkiyede Kurulmuş Yabancı Sermayeli Bankaların Yurtiçi Şube Sayılarına Göre Buyukluğu ele alınmıştır. Sınırlılıklar için ikinci en çok şube sayısına sahip DenizBank ve uçuncu en çok şube sayısına sahip QNB bankaları örnekleme dahil edilmiştir. Bankaların kurumsal web sitelerinde bulunan basın bultenleri 01.05.2023 tarihinden 31.10.2023 tarihine kadar altı aylık zaman diliminde incelenmiştir. Çalışma, nitel araştırma tekniklerinden, içerik analizi yöntemi ile gerçekleştirilmiştir. Çalışma sonucunda her iki bankanın da basın bultenlerinde duzenli aralıklarla sosyal sorumluluk faaliyetlerine yer verdiği, altı sosyal girişim faaliyetinden de en fazla sosyal amaç teşviklerinin ve sosyal açıdan sorumluluk taşıyan iş uygulamalarının yer aldığı saptanmıştır.

Article Details

EVALUATION OF SOCIAL RESPONSIBILITY PROJECTS WITH IN THE SCOPE OF KOTLER AND LEE’S SIX SOCIAL INITIATIVES

Authors:

Yasemin Kırkıl | Tuğçe Boran

Publisher:

Ondokuz Mayıs University

Main Topics:

İletişim Çalışmaları | Halkla İlişkiler

Journal:

Middle Black Sea Journal of Communication Studies Vol.9 Issue 1, pp.19-40

Document Type:

Article

Publication Date:

11/2024

Document Language:

Turkish

Document ID (Org No.):

2001330700

pISSN:

2587-1544

Six Social Enterprises

Corporate Social Responsibility

Press ReleaseAltı Sosyal Girişim

Kurumsal Sosyal Sorumluluk

Basın Bülteni

Issues

Article Details

EVALUATION OF SOCIAL RESPONSIBILITY PROJECTS WITH IN THE SCOPE OF KOTLER AND LEE’S SIX SOCIAL INITIATIVES

Authors: Yasemin Kırkıl | Tuğçe Boran

Publisher: Ondokuz Mayıs University

Main Topics: İletişim Çalışmaları | Halkla İlişkiler

Journal: Middle Black Sea Journal of Communication Studies Vol.9 Issue 1, pp.19-40

Document Type: Article

Publication Date: 11/2024

Document Language: Turkish

Document ID (Org No.): 2001330700

pISSN: 2587-1544

Six Social Enterprises

Corporate Social Responsibility

Press ReleaseAltı Sosyal Girişim

Kurumsal Sosyal Sorumluluk

Basın Bülteni

Issues

Authors:

Yasemin Kırkıl | Tuğçe Boran

Publisher:

Ondokuz Mayıs University

Main Topics:

İletişim Çalışmaları | Halkla İlişkiler

Journal:

Middle Black Sea Journal of Communication Studies Vol.9 Issue 1, pp.19-40

Document Type:

Article

Publication Date:

11/2024

Document Language:

Turkish

Document ID (Org No.):

2001330700

pISSN:

2587-1544