Shopping Center Design in the Context of Generation Z Consumer Perception

Reyhan Çetin; Serhat Anıktar

Article Details

Shopping Center Design in the Context of Generation Z Consumer Perception

Authors:

Reyhan Çetin | Serhat Anıktar

Publisher:

Süleyman Demirel University

Main Topics:

Architecture

Journal:

Journal of Architectural Sciences and Applications Vol.8 Issue 1, pp.273-289

Document Type:

Article

Publication Date:

7/2023

Document Language:

English

Document ID (Org No.):

2001289978

pISSN:

2548-0170

Keywords:

Abstract:

 From the Greek Agora, where we saw the first examples of shopping venues, to the present day, human beings shopping action and the need for a place to perform this action have always been there. The quality of these shopping places has had to change and transform over time with the changing lifestyle, spatial needs, and consumption styles from generation to generation. The consumer society, which has come to the point of purchasing everything, todays shopping centers are not only needed goods; We can say that they consider these as complexes where recreational activities, where they can maintain their social relations and enjoy, are also purchased. When considered in the context of consumption, hedonic consumption, which is the consumption understanding of the new generation, has begun to replace the utilitarian consumption that was dominant in previous generations. It has also been seen in the studies that the Z generation constitutes an important part of todays shopping malls. For this reason, the existing shopping center design parameters were examined and a synthesis shopping center design criteria table was created. On the other hand, the criteria in the current table were examined, and the examples of shopping malls that entered the literature as new generation shopping centers were examined and the priority design criteria sought by the Z generation in shopping centers were reached.

 From the Greek Agora, where we saw the first examples of shopping venues, to the present day, human beings shopping action and the need for a place to perform this action have always been there. The quality of these shopping places has had to change and transform over time with the changing lifestyle, spatial needs, and consumption styles from generation to generation. The consumer society, which has come to the point of purchasing everything, todays shopping centers are not only needed goods; We can say that they consider these as complexes where recreational activities, where they can maintain their social relations and enjoy, are also purchased. When considered in the context of consumption, hedonic consumption, which is the consumption understanding of the new generation, has begun to replace the utilitarian consumption that was dominant in previous generations. It has also been seen in the studies that the Z generation constitutes an important part of todays shopping malls. For this reason, the existing shopping center design parameters were examined and a synthesis shopping center design criteria table was created. On the other hand, the criteria in the current table were examined, and the examples of shopping malls that entered the literature as new generation shopping centers were examined and the priority design criteria sought by the Z generation in shopping centers were reached.

 From the Greek Agora, where we saw the first examples of shopping venues, to the present day, human beings shopping action and the need for a place to perform this action have always been there. The quality of these shopping places has had to change and transform over time with the changing lifestyle, spatial needs, and consumption styles from generation to generation. The consumer society, which has come to the point of purchasing everything, todays shopping centers are not only needed goods; We can say that they consider these as complexes where recreational activities, where they can maintain their social relations and enjoy, are also purchased. When considered in the context of consumption, hedonic consumption, which is the consumption understanding of the new generation, has begun to replace the utilitarian consumption that was dominant in previous generations. It has also been seen in the studies that the Z generation constitutes an important part of todays shopping malls. For this reason, the existing shopping center design parameters were examined and a synthesis shopping center design criteria table was created. On the other hand, the criteria in the current table were examined, and the examples of shopping malls that entered the literature as new generation shopping centers were examined and the priority design criteria sought by the Z generation in shopping centers were reached.

 Alışveriş mekanlarının ilk örneklerini gördüğümüz Yunan Agoralarından bugüne kadar, insanoğlunun alışveriş eylemi ve bu eylemi gerçekleştireceği mekân ihtiyacı her zaman olmuştur. Bu alışveriş mekanlarının niteliği; kuşaktan kuşağa değişen yaşam şekli, mekânsal ihtiyaçları ve tüketim biçimi ile zamanla değişmek ve dönüşmek zorunda kalmıştır. Her şeyin satın alınarak elde edilmesi noktasına gelmiş olan tüketim toplumunun, günümüz alışveriş merkezlerini sadece ihtiyaç duyulan malları değil; sosyal ilişkilerini devam ettirecekleri, haz duyabilecekleri rekreasyon aktivitelerinin de satın alındığı kompleksler olarak değerlendirdiği söylenebilir. Tüketim bağlamında düşünüldüğünde, önceki kuşaklarda baskın olan faydacı tüketimin yerini yeni neslin tüketim anlayışı olan hedonik tüketim almaya başlamıştır. Yapılan çalışmalarda da görülmüştür ki Z kuşağı bugünün alışveriş merkezlerinde vakit geçiren önemli bir kesimi oluşturmaktadır. Bu nedenle mevcut alışveriş merkezi tasarım parametreleri incelenmiş ve sentez bir alışveriş merkezi tasarım kriteri tablosu oluşturulmuştur. Mevcut tabloda bulunan kriterler ise yeni nesil alışveriş merkezleri olarak literatüre girmiş alışveriş merkezleri örnekleri incelenerek Z kuşağının alışveriş merkezlerinde aradığı öncelikli tasarım kriterlerine ulaşılmıştır.

Article Details

Shopping Center Design in the Context of Generation Z Consumer Perception

Authors:

Reyhan Çetin | Serhat Anıktar

Publisher:

Süleyman Demirel University

Main Topics:

Architecture

Journal:

Journal of Architectural Sciences and Applications Vol.8 Issue 1, pp.273-289

Document Type:

Article

Publication Date:

7/2023

Document Language:

English

Document ID (Org No.):

2001289978

pISSN:

2548-0170

Z generation

consumption

design

shopping mallZ kuşağı

tüketim

tasarım

alışveriş merkezi

Issues

Article Details

Authors: Reyhan Çetin | Serhat Anıktar

Publisher: Süleyman Demirel University

Main Topics: Architecture

Journal: Journal of Architectural Sciences and Applications Vol.8 Issue 1, pp.273-289

Document Type: Article

Publication Date: 7/2023

Document Language: English

Document ID (Org No.): 2001289978

pISSN: 2548-0170

Issues

Authors:

Reyhan Çetin | Serhat Anıktar

Publisher:

Süleyman Demirel University

Main Topics:

Architecture

Journal:

Journal of Architectural Sciences and Applications Vol.8 Issue 1, pp.273-289

Document Type:

Article

Publication Date:

7/2023

Document Language:

English

Document ID (Org No.):

2001289978

pISSN:

2548-0170