The Study of the Effect of Packaging of the Product on Consumers' Willingness to Buy in Gum Industry

Mahyar Khodakarimi; Abtahi , Masoumeh Sadat

doi:10.12816/0018922

Article Details

The Study of the Effect of Packaging of the Product on Consumers' Willingness to Buy in Gum Industry

Authors:

Mahyar Khodakarimi | Abtahi , Masoumeh Sadat

Publisher:

American University

Main Topics:

General management

Journal:

Kuwait Chapter of Arabian Journal of Business and Management Review 2014 Vol.4 Issue 1, pp.401-406

Document Type:

Article

Publication Date:

9/2014

Document Language:

English

Document ID (Org No.):

75394

Frequency:

Monthly

pISSN:

22248358

DOI:

10.12816/0018922

Descriptors:

Keywords:

Abstract:

 Focusing is on the needs of consumers of basic essentials marketing trends. This study explored the needs of consumers and consumer behavior analysis and prioritizes the factors that affect the process of finding the market's major tasks (Moon, minor, translated by Ardestani, 2005). This study aimed to evaluate the impact of packaging of the product on consumer willingness to buy gum industry. The present study was carried out on a sample of students of Islamic Azad University of Qazvin, about 24,000 persons. Using a simple random sample of 400 questionnaires were distributed among the students finally 376 valid questionnaires were collected. Finally, the researcher concluded that the functional characteristics of the product packaging have an impact on the willingness of customers to purchase it.

Article Details

The Study of the Effect of Packaging of the Product on Consumers' Willingness to Buy in Gum Industry

Authors:

Mahyar Khodakarimi | Abtahi , Masoumeh Sadat

Publisher:

American University

Main Topics:

General management

Journal:

Kuwait Chapter of Arabian Journal of Business and Management Review 2014 Vol.4 Issue 1, pp.401-406

Document Type:

Article

Publication Date:

9/2014

Document Language:

English

Document ID (Org No.):

75394

Frequency:

Monthly

pISSN:

22248358

DOI:

10.12816/0018922

Descriptors:

MARKETING

CONSUMER DEMAND

PACKAGING

PRODUCTS

GUMS

Packaging

Product

Consumers' Willingness

Gum Industry

Issues

Article Details

Authors: Mahyar Khodakarimi | Abtahi , Masoumeh Sadat

Publisher: American University

Main Topics: General management

Journal: Kuwait Chapter of Arabian Journal of Business and Management Review 2014 Vol.4 Issue 1, pp.401-406

Document Type: Article

Publication Date: 9/2014

Document Language: English

Document ID (Org No.): 75394

Frequency: Monthly

pISSN: 22248358

DOI: 10.12816/0018922

Descriptors:

Issues

Authors:

Mahyar Khodakarimi | Abtahi , Masoumeh Sadat

Publisher:

American University

Main Topics:

General management

Journal:

Kuwait Chapter of Arabian Journal of Business and Management Review 2014 Vol.4 Issue 1, pp.401-406

Document Type:

Article

Publication Date:

9/2014

Document Language:

English

Document ID (Org No.):

75394

Frequency:

Monthly

pISSN:

22248358

DOI:

10.12816/0018922