From Claim to Confidence: How Trust Partially Mediates The Influence of ‎Advertising and The Nutrition Label on The Purchase Decision

Yulia Hamdaini Putri; Iisnawati; Farida Kumalasari; Ahmad Syathiri

doi:10.14419/swqgb927

Article Details

From Claim to Confidence: How Trust Partially Mediates The Influence of ‎Advertising and The Nutrition Label on The Purchase Decision

Authors:

Yulia Hamdaini Putri | Iisnawati | Farida Kumalasari | Ahmad Syathiri

Publisher:

Science Publishing Corporation

Journal:

International Journal of Accounting and Economics Studies Vol.12 Issue 6, pp.262-272

Document Type:

Article

Publication Date:

8/2025

Document Language:

English

Document ID (Org No.):

2001386217

pISSN:

2309-4508

DOI:

10.14419/swqgb927

Keywords:

Abstract:

 Research aims: This research aims to investigate, analyze, and enhance the impact of nutrition labels on purchase ‎decisions. Additionally, the role of trust is examined as a mediator between advertising claims and nutrition labels in ‎influencing purchase decisions. In this context, the interaction and contribution of these factors to healthier choices ‎are uncovered in the marketplace. Strategies are developed to promote better consumer decision-making and ‎improve public health outcomes by understanding the interplay between nutritional information and brand ‎credibility. Design: The Data analysis method is carried out using SEM analysis. Results: The results show that there is ‎an effect of nutrition label and advertising claim on purchase decision through trust as a mediating variable. ‎Theoretical Contribution/Originality: This research provides strategies needed to build trust using credible advertising ‎claims and helpful nutrition labels to influence purchase decisions‎.

Article Details

From Claim to Confidence: How Trust Partially Mediates The Influence of ‎Advertising and The Nutrition Label on The Purchase Decision

Authors: Yulia Hamdaini Putri | Iisnawati | Farida Kumalasari | Ahmad Syathiri

Publisher: Science Publishing Corporation

Journal: International Journal of Accounting and Economics Studies Vol.12 Issue 6, pp.262-272

Document Type: Article

Publication Date: 8/2025

Document Language: English

Document ID (Org No.): 2001386217

pISSN: 2309-4508

DOI: 10.14419/swqgb927

Advertising

Claim

Nutrition Label

Purchase Decision

Trust

Issues

Authors:

Yulia Hamdaini Putri | Iisnawati | Farida Kumalasari | Ahmad Syathiri

Publisher:

Science Publishing Corporation

Journal:

International Journal of Accounting and Economics Studies Vol.12 Issue 6, pp.262-272

Document Type:

Article

Publication Date:

8/2025

Document Language:

English

Document ID (Org No.):

2001386217

pISSN:

2309-4508

DOI:

10.14419/swqgb927