The Relationship Between the Emotional Labor Behaviors of Sales Staff and Their Life Satisfaction: A Research in Free Pharmacies in TRB-1 Region in Turkey

Arif Yıldız; Gülfer Büyüktaş Gayır

Article Details

The Relationship Between the Emotional Labor Behaviors of Sales Staff and Their Life Satisfaction: A Research in Free Pharmacies in TRB-1 Region in Turkey

Authors:

Arif Yıldız | Gülfer Büyüktaş Gayır

Publisher:

Kahramanmaras Sutcu Imam University

Main Topics:

İşletme

Journal:

Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi Vol.20 Issue 1, pp.300-319

Document Type:

Article

Publication Date:

4/2023

Document Language:

English

Document ID (Org No.):

2001288965

pISSN:

1304-8120

Keywords:

Abstract:

 The aim of this study is to analyze the relationship between the emotional labor behaviors of salespeople and their life satisfaction. The universe of the research consists of 771 salespeople working in community pharmacies in the TRB-1 region in Turkey, and the sample consists of 301 salespeople. Data were obtained through online questionnaires prepared to analyze the relationship between the emotional labor behaviors of salespeople and their life satisfaction. The obtained data were evaluated by subjecting them to frequency analyzes and hypothesis tests in SPSS environment. As a result of the analysis and evaluations, it has been determined that there is a statistically significant relationship between all sub-dimensions of the emotional labor dimension. On the other hand, no statistically significant relationship was found between the sub-dimensions of emotional labor, superficial behavior and suppression of emotions, and any of the propositions of life satisfaction. With the deep behavior sub-dimension of the emotional labor dimension; A statistically significant relationship was found between the proposition of a life close to the ideals of life satisfaction, the proposition of a perfect life condition, the proposition of life satisfaction and the proposition of having the important things desired from life. There was no statistically significant relationship between the deep behavior sub-dimension of the emotional labor dimension and the proposition to change almost nothing in life.

 The aim of this study is to analyze the relationship between the emotional labor behaviors of salespeople and their life satisfaction. The universe of the research consists of 771 salespeople working in community pharmacies in the TRB-1 region in Turkey, and the sample consists of 301 salespeople. Data were obtained through online questionnaires prepared to analyze the relationship between the emotional labor behaviors of salespeople and their life satisfaction. The obtained data were evaluated by subjecting them to frequency analyzes and hypothesis tests in SPSS environment. As a result of the analysis and evaluations, it has been determined that there is a statistically significant relationship between all sub-dimensions of the emotional labor dimension. On the other hand, no statistically significant relationship was found between the sub-dimensions of emotional labor, superficial behavior and suppression of emotions, and any of the propositions of life satisfaction. With the deep behavior sub-dimension of the emotional labor dimension; A statistically significant relationship was found between the proposition of a life close to the ideals of life satisfaction, the proposition of a perfect life condition, the proposition of life satisfaction and the proposition of having the important things desired from life. There was no statistically significant relationship between the deep behavior sub-dimension of the emotional labor dimension and the proposition to change almost nothing in life.

 The aim of this study is to analyze the relationship between the emotional labor behaviors of salespeople and their life satisfaction. The universe of the research consists of 771 salespeople working in community pharmacies in the TRB-1 region in Turkey, and the sample consists of 301 salespeople. Data were obtained through online questionnaires prepared to analyze the relationship between the emotional labor behaviors of salespeople and their life satisfaction. The obtained data were evaluated by subjecting them to frequency analyzes and hypothesis tests in SPSS environment. As a result of the analysis and evaluations, it has been determined that there is a statistically significant relationship between all sub-dimensions of the emotional labor dimension. On the other hand, no statistically significant relationship was found between the sub-dimensions of emotional labor, superficial behavior and suppression of emotions, and any of the propositions of life satisfaction. With the deep behavior sub-dimension of the emotional labor dimension; A statistically significant relationship was found between the proposition of a life close to the ideals of life satisfaction, the proposition of a perfect life condition, the proposition of life satisfaction and the proposition of having the important things desired from life. There was no statistically significant relationship between the deep behavior sub-dimension of the emotional labor dimension and the proposition to change almost nothing in life.

 Bu çalışmanın amacı satış elemanlarının duygusal emek davranışları ile yaşam tatminleri arasındaki ilişkiyi analiz etmektir. Araştırmanın evreni TRB-1 bölgesindeki serbest eczanelerde görev yapan 771, örneklemi ise 301 satış elemanından oluşmaktadır. Satış elemanlarının duygusal emek davranışları ile yaşam tatminleri arasındaki ilişkiyi analiz etmek amacıyla hazırlanmış olan online anket formları aracılığıyla veriler elde edilmiştir. Elde edilen veriler SPSS ortamında frekans analizlerine ve hipotez testlerine tabi tutularak değerlendirilmiştir. Yapılan analiz ve değerlendirmeler neticesinde duygusal emek boyutunun tüm alt boyutlarının kendi aralarında istatistiksel olarak anlamlı bir ilişkinin olduğu tespit edilmiştir. Öte yandan duygusal emek boyutunun yüzeysel davranış ve duyguların bastırılması alt boyutları ile yaşam tatmininin hiçbir önermesi arasında istatistiksel olarak anlamlı bir ilişki tespit edilmemiştir. Duygusal emek boyutunun derin davranış alt boyutu ile; yaşam tatmininin ideallerine yakın bir hayat önermesi, mükemmel bir hayat koşulu önermesi, hayattan memnuniyet önermesi ve hayattan istenilen önemli şeylere sahip olma önermesi arasında istatistiksel olarak anlamlı bir ilişki tespit edilmiştir. Duygusal emek boyutunun derin davranış alt boyutu ile hayatta hemen hemen hiçbir şeyi değiştirmeme önermesi arasında ise istatistiksel olarak anlamlı bir ilişki görülmemiştir.

Article Details

The Relationship Between the Emotional Labor Behaviors of Sales Staff and Their Life Satisfaction: A Research in Free Pharmacies in TRB-1 Region in Turkey

Authors:

Arif Yıldız | Gülfer Büyüktaş Gayır

Publisher:

Kahramanmaras Sutcu Imam University

Main Topics:

İşletme

Journal:

Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi Vol.20 Issue 1, pp.300-319

Document Type:

Article

Publication Date:

4/2023

Document Language:

English

Document ID (Org No.):

2001288965

pISSN:

1304-8120

Emotional Labor

Life Satisfaction

Personal Sales

Community Pharmacy

TRB-1 Region

Duygusal Emek

Yaşam Tatmini

Kişisel Satış

Serbest Eczane

TRB-1 BölgesiDuygusal Emek

Yaşam Tatmini

Kişisel Satış

Serbest Eczane

TRB-1 Bölgesi

Issues

Article Details

Authors: Arif Yıldız | Gülfer Büyüktaş Gayır

Publisher: Kahramanmaras Sutcu Imam University

Main Topics: İşletme

Journal: Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi Vol.20 Issue 1, pp.300-319

Document Type: Article

Publication Date: 4/2023

Document Language: English

Document ID (Org No.): 2001288965

pISSN: 1304-8120

Issues

Authors:

Arif Yıldız | Gülfer Büyüktaş Gayır

Publisher:

Kahramanmaras Sutcu Imam University

Main Topics:

İşletme

Journal:

Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi Vol.20 Issue 1, pp.300-319

Document Type:

Article

Publication Date:

4/2023

Document Language:

English

Document ID (Org No.):

2001288965

pISSN:

1304-8120