Article Details
The Mediating Role of Attitude towards Advertisement in the Relationship between Emotion in Viral Video Advertisement and Sharing Intention: An Applied Study to Youth of Internet Users in Egypt
Document Type:
Document Type:
Publication Date:
Publication Date:
Document Language:
Document Language:
Document ID (Org No.):
Document ID (Org No.):
pISSN:
pISSN:
Keywords:
Abstract: