Sustainable Micro-Mobility in Urban Transportation: An Analysis Based on Customer Preferences

Ömer Kaya

Article Details

Sustainable Micro-Mobility in Urban Transportation: An Analysis Based on Customer Preferences

Authors:

Ömer Kaya

Publisher:

Igdir University

Main Topics:

Ulaşım ve Trafik | Ulaştırma Mühendisliği

Journal:

Iğdır Üniversitesi Fen Bilimleri Enstitüsü Dergisi Vol.14 Issue 4, pp.1576-1589

Document Type:

Article

Publication Date:

1/2024

Document Language:

Turkish

Document ID (Org No.):

2001331739

pISSN:

2536-4618

Keywords:

Abstract:

 Micro mobility vehicles have become an essential part of urban transportation today. Evaluating the purchase feasibility of these vehicles from the customers perspective is crucial to understand user preferences and market dynamics. This study focuses on the purchase feasibility of micro mobility vehicles such as bicycles A1, e-bikes A2, mopeds A3, e-scooters A4, and e-skateboards A5. Within the scope of the study, 16 different criteria were determined, and multi-criteria decision-making MCDM methods were used for analysis. These criteria include average speed, mandatory license requirement, driving possibilities, comfort level, safety, parking convenience, and public transport compatibility. The Analytical Hierarchy Process AHP method was used to determine the weights of the criteria, with the highest weight found for average speed and the lowest for maintenance cost. The performance of micro mobility vehicles was ranked using the VIšeKriterijumska Optimizacija I Kompromisno Resenje VIKOR and Complex Proportional Assessment COPRAS methods. It is observed that e-bikes and mopeds stand out in urban transportation, while e-scooters also hold a significant position. Evaluating micro mobility vehicles according to customer preferences provides essential information for urban planners and policymakers. This study can guide the development of infrastructure and regulations for micro mobility solutions and enhance the sustainability of urban transportation. The findings offer valuable insights into determining user preferences and developing marketing strategies. Vehicles such as bicycles and e-bikes may see high demand among users, while mopeds and e-scooters are also noteworthy due to their suitability for various usage scenarios.

 Micro mobility vehicles have become an essential part of urban transportation today. Evaluating the purchase feasibility of these vehicles from the customers perspective is crucial to understand user preferences and market dynamics. This study focuses on the purchase feasibility of micro mobility vehicles such as bicycles A1, e-bikes A2, mopeds A3, e-scooters A4, and e-skateboards A5. Within the scope of the study, 16 different criteria were determined, and multi-criteria decision-making MCDM methods were used for analysis. These criteria include average speed, mandatory license requirement, driving possibilities, comfort level, safety, parking convenience, and public transport compatibility. The Analytical Hierarchy Process AHP method was used to determine the weights of the criteria, with the highest weight found for average speed and the lowest for maintenance cost. The performance of micro mobility vehicles was ranked using the VIšeKriterijumska Optimizacija I Kompromisno Resenje VIKOR and Complex Proportional Assessment COPRAS methods. It is observed that e-bikes and mopeds stand out in urban transportation, while e-scooters also hold a significant position. Evaluating micro mobility vehicles according to customer preferences provides essential information for urban planners and policymakers. This study can guide the development of infrastructure and regulations for micro mobility solutions and enhance the sustainability of urban transportation. The findings offer valuable insights into determining user preferences and developing marketing strategies. Vehicles such as bicycles and e-bikes may see high demand among users, while mopeds and e-scooters are also noteworthy due to their suitability for various usage scenarios.

 Micro mobility vehicles have become an essential part of urban transportation today. Evaluating the purchase feasibility of these vehicles from the customers perspective is crucial to understand user preferences and market dynamics. This study focuses on the purchase feasibility of micro mobility vehicles such as bicycles A1, e-bikes A2, mopeds A3, e-scooters A4, and e-skateboards A5. Within the scope of the study, 16 different criteria were determined, and multi-criteria decision-making MCDM methods were used for analysis. These criteria include average speed, mandatory license requirement, driving possibilities, comfort level, safety, parking convenience, and public transport compatibility. The Analytical Hierarchy Process AHP method was used to determine the weights of the criteria, with the highest weight found for average speed and the lowest for maintenance cost. The performance of micro mobility vehicles was ranked using the VIšeKriterijumska Optimizacija I Kompromisno Resenje VIKOR and Complex Proportional Assessment COPRAS methods. It is observed that e-bikes and mopeds stand out in urban transportation, while e-scooters also hold a significant position. Evaluating micro mobility vehicles according to customer preferences provides essential information for urban planners and policymakers. This study can guide the development of infrastructure and regulations for micro mobility solutions and enhance the sustainability of urban transportation. The findings offer valuable insights into determining user preferences and developing marketing strategies. Vehicles such as bicycles and e-bikes may see high demand among users, while mopeds and e-scooters are also noteworthy due to their suitability for various usage scenarios.

 Mikromobilite araçları, günümüzde şehir içi ulaşımın önemli bir parçası haline gelmiştir. Bu araçların müşteri gözünden satın alınabilirliğini değerlendirmek, kullanıcıların tercihlerini belirlemek ve pazar dinamiklerini anlamak için önemlidir. Bu çalışmada, bisiklet A1, e-bisiklet A2, mopet A3, e-skuter A4 ve e-kaykay A5 gibi mikromobilite araçlarının satın alınabilirliği üzerine odaklanılmıştır. Çalışma kapsamında, 16 farklı kriter belirlenmiş ve analiz için çok kriterli karar verme ÇKKV yöntemleri kullanılmıştır. Bu kriterler arasında ortalama hız, zorunlu ehliyet gereksinimi, sürüş imkanları, konfor seviyesi, güvenlik, park imkanı, toplu taşımaya uygunluk gibi faktörler bulunmaktadır. Analitik Hiyerarşi Süreci AHP yöntemi ile kriterlerin ağırlıkları belirlenmiş, en yüksek ağırlık ortalama hız, en düşük ağırlık ise bakım maliyeti olarak bulunmuştur. Çok Kriterli Optimizasyon ve Uzlaşık Çözüm VIKOR ve Karmaşık Oransal Değerlendirme COPRAS yöntemleri kullanılarak mikromobilite araçlarının performansları sıralanmıştır. Şehir içi ulaşımda e-bisiklet ve mopetin daha üstün olduğu, e-skuterlerin ise önemli bir paya sahip olduğu görülmektedir. Mikromobilite araçlarının müşteri tercihleri doğrultusunda değerlendirilmesi, şehir planlamacıları ve politika yapıcılar için önemli bilgiler sunmaktadır. Bu çalışma, mikromobilite çözümlerinin altyapı ve düzenlemelerinin geliştirilmesine rehberlik edebilir ve şehir içi ulaşımın sürdürülebilirliğini artırabilir. Elde edilen bulgular, kullanıcıların tercihlerini belirlemede ve pazarlama stratejilerini geliştirmede önemli bir kılavuz sunmaktadır. Bisiklet ve e-bisiklet gibi araçlar, kullanıcılar arasında yüksek talep görebilirken, moped ve e-skuter gibi araçlar da farklı kullanım senaryolarına uygunlukları nedeniyle dikkate değerdir.

Article Details

Sustainable Micro-Mobility in Urban Transportation: An Analysis Based on Customer Preferences

Authors:

Ömer Kaya

Publisher:

Igdir University

Main Topics:

Ulaşım ve Trafik | Ulaştırma Mühendisliği

Journal:

Iğdır Üniversitesi Fen Bilimleri Enstitüsü Dergisi Vol.14 Issue 4, pp.1576-1589

Document Type:

Article

Publication Date:

1/2024

Document Language:

Turkish

Document ID (Org No.):

2001331739

pISSN:

2536-4618

• Sustainable transportation

• Urban transportation

• MCDM

• Market dynamicsSürdürülebilir ulaşım

Kent içi ulaşım

ÇKKV

Müşteri tercihleri

Pazar dinamikleri

Issues

Article Details

Authors: Ömer Kaya

Publisher: Igdir University

Main Topics: Ulaşım ve Trafik | Ulaştırma Mühendisliği

Journal: Iğdır Üniversitesi Fen Bilimleri Enstitüsü Dergisi Vol.14 Issue 4, pp.1576-1589

Document Type: Article

Publication Date: 1/2024

Document Language: Turkish

Document ID (Org No.): 2001331739

pISSN: 2536-4618

Issues

Authors:

Ömer Kaya

Publisher:

Igdir University

Main Topics:

Ulaşım ve Trafik | Ulaştırma Mühendisliği

Journal:

Iğdır Üniversitesi Fen Bilimleri Enstitüsü Dergisi Vol.14 Issue 4, pp.1576-1589

Document Type:

Article

Publication Date:

1/2024

Document Language:

Turkish

Document ID (Org No.):

2001331739

pISSN:

2536-4618