Influence of Product Innovation on MSME Marketing Performance at the Cooperative and SME Office of South Sulawesi Province

Andi  Cudai; Muhammad  Guntur; Novayanti  Sopia Rukmana; Asri  Nur Aina; Oky  Nur Pratiwi Johansyah

Article Details

Influence of Product Innovation on MSME Marketing Performance at the Cooperative and SME Office of South Sulawesi Province

Authors:

Andi Cudai | Muhammad Guntur | Novayanti Sopia Rukmana | Asri Nur Aina | Oky Nur Pratiwi Johansyah

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.9 Issue 2, pp.635-650

Document Type:

Article

Publication Date:

3/2024

Document Language:

English

Document ID (Org No.):

2001513453

pISSN:

2518-668X

Keywords:

Abstract:

 Micro, small, and medium enterprises as a trade sector dominates more than 99% of the Indonesian economy and is capable of becoming a driving force for national and regional development. This study aims to describe the marketing performance of micro, small, and medium enterprises in the trade sector in South Sulawesi. The research is a type of survey research done using a quantitative approach. Survey research explains causal relationships in hypothesis testing, with the intent of: (1) explorative, (2) descriptive, (3) explanation or confirmation, (4) evaluation, (5) prediction, (6) operational research, and (7) development of social indicators. The results of the study describes that the variable performance of marketing of micro enterprises in the trade sector in South Sulawesi is influenced by the product innovation variable. The higher the product innovation carried out by the trade sector of micro, small, and medium enterprises, the higher is the marketing performance.

Article Details

Influence of Product Innovation on MSME Marketing Performance at the Cooperative and SME Office of South Sulawesi Province

Authors:

Andi Cudai | Muhammad Guntur | Novayanti Sopia Rukmana | Asri Nur Aina | Oky Nur Pratiwi Johansyah

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.9 Issue 2, pp.635-650

Document Type:

Article

Publication Date:

3/2024

Document Language:

English

Document ID (Org No.):

2001513453

pISSN:

2518-668X

product innovation

marketing performance

trade sector MSMEs

Issues

Article Details

Influence of Product Innovation on MSME Marketing Performance at the Cooperative and SME Office of South Sulawesi Province

Authors: Andi Cudai | Muhammad Guntur | Novayanti Sopia Rukmana | Asri Nur Aina | Oky Nur Pratiwi Johansyah

Publisher: KnE Social Sciences

Journal: KnE Social Sciences Vol.9 Issue 2, pp.635-650

Document Type: Article

Publication Date: 3/2024

Document Language: English

Document ID (Org No.): 2001513453

pISSN: 2518-668X

product innovation

marketing performance

trade sector MSMEs

Issues

Authors:

Andi Cudai | Muhammad Guntur | Novayanti Sopia Rukmana | Asri Nur Aina | Oky Nur Pratiwi Johansyah

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.9 Issue 2, pp.635-650

Document Type:

Article

Publication Date:

3/2024

Document Language:

English

Document ID (Org No.):

2001513453

pISSN:

2518-668X