From Web to Cloud: How Machine Learning Is Shaping Enterprise Systems and Digital Marketing

Renjbar Sh.  Othman; Subhi R. M.  Zeebaree

doi:10.14419/gsmz7f32

Article Details

From Web to Cloud: How Machine Learning Is Shaping Enterprise Systems and Digital Marketing

Authors:

Renjbar Sh. Othman | Subhi R. M. Zeebaree

Publisher:

Science Publishing Corporation

Journal:

International Journal of Scientific World Vol.11 Issue 2, pp.50-61

Document Type:

Article

Publication Date:

8/2025

Document Language:

English

Document ID (Org No.):

2001388381

pISSN:

2307-9037

DOI:

10.14419/gsmz7f32

Keywords:

Abstract:

 This review critically examines the transformative impact of machine learning (ML) on enterprise systems and digital marketing, transitioning-‎ing from traditional web-based models to sophisticated, cloud-integrated platforms. The primary objective is to investigate how ML technologies, including predictive analytics, natural language processing, and deep learning, enhance automation, personalization, and real-time ‎decision-making within business operations. Key goals encompass identifying essential ML frameworks, assessing performance enhance-‎ments, evaluating integration challenges, and proposing future pathways for ethical and scalable adoption. Through a comparative analysis ‎of contemporary studies, this review underscores that ML significantly elevates customer engagement, workflow efficiency, and strategic ‎agility. Cloud-based ML tools, particularly within ERP and marketing systems, facilitate scalable deployment and cost efficiency. Nonetheless, challenges such as data privacy, legacy system integration, and the lack of model explainability persist as critical obstacles. The convergence of ML with cloud technologies offers a formidable opportunity for enterprises to innovate; however, it necessitates responsible AI ‎practices, transparent governance, and investment in AI-ready talent. In conclusion, ML is not only enhancing business intelligence and ‎customer interaction but also redefining operational paradigms for enterprises in a competitive digital economy‎.

Article Details

From Web to Cloud: How Machine Learning Is Shaping Enterprise Systems and Digital Marketing

Authors:

Renjbar Sh. Othman | Subhi R. M. Zeebaree

Publisher:

Science Publishing Corporation

Journal:

International Journal of Scientific World Vol.11 Issue 2, pp.50-61

Document Type:

Article

Publication Date:

8/2025

Document Language:

English

Document ID (Org No.):

2001388381

pISSN:

2307-9037

DOI:

10.14419/gsmz7f32

Machine Learning

Cloud Computing

Enterprise Systems

Digital Marketing

Predictive Analytics

Personalization

AI Integration

Issues

Article Details

Authors: Renjbar Sh. Othman | Subhi R. M. Zeebaree

Publisher: Science Publishing Corporation

Journal: International Journal of Scientific World Vol.11 Issue 2, pp.50-61

Document Type: Article

Publication Date: 8/2025

Document Language: English

Document ID (Org No.): 2001388381

pISSN: 2307-9037

DOI: 10.14419/gsmz7f32

Issues

Authors:

Renjbar Sh. Othman | Subhi R. M. Zeebaree

Publisher:

Science Publishing Corporation

Journal:

International Journal of Scientific World Vol.11 Issue 2, pp.50-61

Document Type:

Article

Publication Date:

8/2025

Document Language:

English

Document ID (Org No.):

2001388381

pISSN:

2307-9037

DOI:

10.14419/gsmz7f32