THE RELATIONSHIP BETWEEN COST LEADERSHIP STRATEGY,  TOTAL QUALITY MANAGEMENT APPLICATIONS AND FINANCIAL  PERFORMANCE

Ali KURT; Cemal ZEHİR

Article Details

THE RELATIONSHIP BETWEEN COST LEADERSHIP STRATEGY, TOTAL QUALITY MANAGEMENT APPLICATIONS AND FINANCIAL PERFORMANCE

Authors:

Ali KURT | Cemal ZEHİR

Publisher:

Dogus University

Journal:

Dogus University Journal 2016 Vol.17 Issue 1, pp.97-110

Document Type:

Article

Publication Date:

12/2015

Document Language:

English

Document ID (Org No.):

2000774139

Frequency:

Monthly

eISSN:

1308-6979

Keywords:

Abstract:

 

Firms need to implement some competition strategies and total quality management applications to overcome the fierce competition among others. The purpose of this study is to show the relationship between cost leadership strategy, total quality management applications and firms’ financial performance with literature review and empirical analysis. 449 questionnaires were conducted to the managers of 142 big firms. The data gathered was assessed with AMOS. As a result, the relationship between cost leadership strategy, total quality management applications and firms’ financial performance has been gathered. In addition, the relationship between TQM applications and financial performance has also been gathered.

 

İşletmeler rekabetin üstesinden gelebilmek için bazı rekabet stratejileri ve toplam kalite yönetimi prensiplerini uygulama gereği duyarlar. Bu çalışmanın amacı maliyet liderliği stratejisi, toplam kalite yönetimi uygulamaları ve finansal perfromans arasındaki ilişkiyi literatür çalışması ve ampirik analizle göstermektir. 142 büyük işletmenin 449 yöneticisine anket uygulandı. Toplanan bilgi AMOS ile değerlendirildi. Sonuç olarak, maliyet liderliği stratejisi, toplam kalite yönetimi uygulamaları ve finansal performans arasındaki ilişki ortaya kondu. Bununla birlikte TKY uygulamaları ve finansal performans arasındaki ilişki de değerlendirildi.

Article Details

THE RELATIONSHIP BETWEEN COST LEADERSHIP STRATEGY, TOTAL QUALITY MANAGEMENT APPLICATIONS AND FINANCIAL PERFORMANCE

Authors:

Ali KURT | Cemal ZEHİR

Publisher:

Dogus University

Journal:

Dogus University Journal 2016 Vol.17 Issue 1, pp.97-110

Document Type:

Article

Publication Date:

12/2015

Document Language:

English

Document ID (Org No.):

2000774139

Frequency:

Monthly

eISSN:

1308-6979

Maliyet Liderliği Stratejisi

Toplam Kalite Yönetimi Uygulamaları

Finansal Performans

Rekabet Stratejileri

Issues

Article Details

THE RELATIONSHIP BETWEEN COST LEADERSHIP STRATEGY, TOTAL QUALITY MANAGEMENT APPLICATIONS AND FINANCIAL PERFORMANCE

Authors: Ali KURT | Cemal ZEHİR

Publisher: Dogus University

Journal: Dogus University Journal 2016 Vol.17 Issue 1, pp.97-110

Document Type: Article

Publication Date: 12/2015

Document Language: English

Document ID (Org No.): 2000774139

Frequency: Monthly

eISSN: 1308-6979

Maliyet Liderliği Stratejisi

Toplam Kalite Yönetimi Uygulamaları

Finansal Performans

Rekabet Stratejileri

Issues

Authors:

Ali KURT | Cemal ZEHİR

Publisher:

Dogus University

Journal:

Dogus University Journal 2016 Vol.17 Issue 1, pp.97-110

Document Type:

Article

Publication Date:

12/2015

Document Language:

English

Document ID (Org No.):

2000774139

Frequency:

Monthly

eISSN:

1308-6979