Use of Social Media in Building Brand Identity Among Young Entrepreneurs

Imam  Yuwono

Article Details

Use of Social Media in Building Brand Identity Among Young Entrepreneurs

Authors:

Imam Yuwono

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.8 Issue 12, pp.886-902

Document Type:

Article

Publication Date:

7/2023

Document Language:

English

Document ID (Org No.):

2001511906

pISSN:

2518-668X

Keywords:

Abstract:

 Increasing the number of social media users is a potential for entrepreneurs or young entrepreneurs, especially to develop their businesses on social media. The business world has a potential target of 191 million active social media users. Optimum utilization of social media for business can benefit business people and improve their welfare and the people involved, such as expanding employment opportunities to contribute to community welfare and reduce poverty. One effort that can be made is to build a brand identity on social media by young entrepreneurs. As it is well known, social media users in Indonesia, especially Instagram, are young people. The large number of young entrepreneurs doing business on social media is a challenge in itself to be able to compete to attract the attention of consumers; therefore, the products offered must have an identity so that they are easily recognized among competitors. The research method used is descriptive; the research subjects are young entrepreneurs who had used social media for business for at least 1 year and were selected purposively.

Article Details

Use of Social Media in Building Brand Identity Among Young Entrepreneurs

Authors: Imam Yuwono

Publisher: KnE Social Sciences

Journal: KnE Social Sciences Vol.8 Issue 12, pp.886-902

Document Type: Article

Publication Date: 7/2023

Document Language: English

Document ID (Org No.): 2001511906

pISSN: 2518-668X

brand identity

social media

young entrepreneurs

Issues

Authors:

Imam Yuwono

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.8 Issue 12, pp.886-902

Document Type:

Article

Publication Date:

7/2023

Document Language:

English

Document ID (Org No.):

2001511906

pISSN:

2518-668X