DERIVING A STRATEGY MAP TO HELP MEDIJARING ACHIEVE ITS VISION OF BECOMING THE PREMIER THIRD PARTY ADMINISTRATOR IN MALAYSIA

Cordelia MASON

Article Details

DERIVING A STRATEGY MAP TO HELP MEDIJARING ACHIEVE ITS VISION OF BECOMING THE PREMIER THIRD PARTY ADMINISTRATOR IN MALAYSIA

Authors:

Cordelia MASON

Publisher:

Sosyal Bilimler Araştırmaları Derneği

Journal:

International Journal of Business and Management Studies 2012 Vol.4 Issue 1, pp.1-9

Document Type:

Article

Publication Date:

5/2012

Document Language:

Turkish

Document ID (Org No.):

2000809377

Frequency:

Bi-Annual

eISSN:

1309-8047

Abstract:

 

A strategy map is an important tool in strategic management which could be used to  guide an organization in carrying out its mission and achieving its vision. However,  it is more often used in large organizations compared to medium and small sized  enterprises. This paper reports the derivation of a strategy map for a third party  administrator in the healthcare industry to encourage it to adopt the balanced score  card and the strategy map in crafting its strategic direction . The proposed strategy  map is derived based on data obtained from interviews with the chief executive  officer of Medijaring Sendirian Berhad (MJSB), secondary data about MJSB and  suggestions of a focus group. It is recommended that MJSB consider using the  strategy map as a tool to determine its strategic direction.

Article Details

DERIVING A STRATEGY MAP TO HELP MEDIJARING ACHIEVE ITS VISION OF BECOMING THE PREMIER THIRD PARTY ADMINISTRATOR IN MALAYSIA

Authors: Cordelia MASON

Publisher: Sosyal Bilimler Araştırmaları Derneği

Journal: International Journal of Business and Management Studies 2012 Vol.4 Issue 1, pp.1-9

Document Type: Article

Publication Date: 5/2012

Document Language: Turkish

Document ID (Org No.): 2000809377

Frequency: Bi-Annual

eISSN: 1309-8047

Issues

Authors:

Cordelia MASON

Publisher:

Sosyal Bilimler Araştırmaları Derneği

Journal:

International Journal of Business and Management Studies 2012 Vol.4 Issue 1, pp.1-9

Document Type:

Article

Publication Date:

5/2012

Document Language:

Turkish

Document ID (Org No.):

2000809377

Frequency:

Bi-Annual

eISSN:

1309-8047