Factors Affecting SMEs' Adoption of Business-To-Business (B2B) E-Commerce:  An Application for Non-Metallic Mineral Products Industry

Nida Kuyulu

Article Details

Factors Affecting SMEs' Adoption of Business-To-Business (B2B) E-Commerce: An Application for Non-Metallic Mineral Products Industry

Authors:

Nida Kuyulu

Publisher:

Dokuz Eylul University

Main Topics:

İşletme

Journal:

İzmir İktisat Dergisi Vol.38 Issue 1, pp.96-124

Document Type:

Article

Publication Date:

3/2023

Document Language:

Turkish

Document ID (Org No.):

2001284384

pISSN:

1308-8505

Keywords:

Abstract:

 Advances in information and communication technologies have created an information-based economic layout with a rapid increase in Internet use. In the new economic period, where growth is a key driver, e-commerce from business to business B2B is a key factor in a companys success and is a prerequisite for the survival of small and medium businesses in particular. SMBs are experiencing problems in adopting e-commerce from B2B. In this context, the analysis of the criteria that are effective in adopting B2B e-commerce of SMBs in Turkey within the scope of the study was analyzed using the Analytical Hygiarchy process AHP, which is one of the multi-criteria decision-making methods. It also provides information on the importance and impact of B2B e-commerce adoption for SMBs. This provides recommendations on what businesses should do in adopting and using B2B e-commerce. The work questionnaire was conducted by 12 experts and these questionnaire forms were analyzed by the AHP method by Microsoft Excel program. The hierarchical structure of this study consists of 9 main criteria and 40 sub-criteria that have an impact on the B2B e-commerce adoption of SMEs. The main criterion for B2B E-Commerce Senior Management Assistance has been identified as the most important.

 Advances in information and communication technologies have created an information-based economic layout with a rapid increase in Internet use. In the new economic period, where growth is a key driver, e-commerce from business to business B2B is a key factor in a companys success and is a prerequisite for the survival of small and medium businesses in particular. SMBs are experiencing problems in adopting e-commerce from B2B. In this context, the analysis of the criteria that are effective in adopting B2B e-commerce of SMBs in Turkey within the scope of the study was analyzed using the Analytical Hygiarchy process AHP, which is one of the multi-criteria decision-making methods. It also provides information on the importance and impact of B2B e-commerce adoption for SMBs. This provides recommendations on what businesses should do in adopting and using B2B e-commerce. The work questionnaire was conducted by 12 experts and these questionnaire forms were analyzed by the AHP method by Microsoft Excel program. The hierarchical structure of this study consists of 9 main criteria and 40 sub-criteria that have an impact on the B2B e-commerce adoption of SMEs. The main criterion for B2B E-Commerce Senior Management Assistance has been identified as the most important.

 Advances in information and communication technologies have created an information-based economic layout with a rapid increase in Internet use. In the new economic period, where growth is a key driver, e-commerce from business to business B2B is a key factor in a companys success and is a prerequisite for the survival of small and medium businesses in particular. SMBs are experiencing problems in adopting e-commerce from B2B. In this context, the analysis of the criteria that are effective in adopting B2B e-commerce of SMBs in Turkey within the scope of the study was analyzed using the Analytical Hygiarchy process AHP, which is one of the multi-criteria decision-making methods. It also provides information on the importance and impact of B2B e-commerce adoption for SMBs. This provides recommendations on what businesses should do in adopting and using B2B e-commerce. The work questionnaire was conducted by 12 experts and these questionnaire forms were analyzed by the AHP method by Microsoft Excel program. The hierarchical structure of this study consists of 9 main criteria and 40 sub-criteria that have an impact on the B2B e-commerce adoption of SMEs. The main criterion for B2B E-Commerce Senior Management Assistance has been identified as the most important.

 Bilgi ve iletişim teknolojilerindeki gelişmeler, internet kullanımının hızla artmasıyla bilgi tabanlı bir ekonomik düzen oluşmuştur. Bilgi teknolojisi, büyümenin önemli bir itici gücü olduğu yeni ekonomik dönemde, işletmeden işletmeye B2B e-ticarete katılmak bir şirket başarısının önemli bir etkeni ve özellikle küçük ve orta ölçekli işletmelerin hayatta kalması için bir önkoşul olmaktadır. B2B e-ticaretin benimsenmesinde küçük ve orta ölçekli işletmeler KOBİ sorunlar yaşamaktadır. Bu nedenle çalışma kapsamında Türkiyedeki KOBİlerin B2B e-ticareti benimsenmesinde etkili olan kriterlerin neler olduğu ve bu kriterlerin önem dereceleri çok kriterli karar verme yöntemlerinden biri olan Analitik Hiyerarşi Süreci AHP yöntemiyle analiz edilmiştir. Bunun yanı sıra B2B e-ticaretin benimsemesinin KOBİler için önemi ve etkileri hakkında bilgiler verilmiştir. Böylece işletmelerin B2B e-ticareti benimseme ve kullanımı sürecinde yapması gereken hususlara ait öneriler sunulmuştur.

Article Details

Factors Affecting SMEs' Adoption of Business-To-Business (B2B) E-Commerce: An Application for Non-Metallic Mineral Products Industry

Authors:

Nida Kuyulu

Publisher:

Dokuz Eylul University

Main Topics:

İşletme

Journal:

İzmir İktisat Dergisi Vol.38 Issue 1, pp.96-124

Document Type:

Article

Publication Date:

3/2023

Document Language:

Turkish

Document ID (Org No.):

2001284384

pISSN:

1308-8505

B2B

Business to business e-commerce

Adoption

SMEs

AHP

B2B

İşletmeler Arası e-Ticaret

KOBİ

AHP

Benimsenme

Issues

Article Details

Authors: Nida Kuyulu

Publisher: Dokuz Eylul University

Main Topics: İşletme

Journal: İzmir İktisat Dergisi Vol.38 Issue 1, pp.96-124

Document Type: Article

Publication Date: 3/2023

Document Language: Turkish

Document ID (Org No.): 2001284384

pISSN: 1308-8505

Issues

Authors:

Nida Kuyulu

Publisher:

Dokuz Eylul University

Main Topics:

İşletme

Journal:

İzmir İktisat Dergisi Vol.38 Issue 1, pp.96-124

Document Type:

Article

Publication Date:

3/2023

Document Language:

Turkish

Document ID (Org No.):

2001284384

pISSN:

1308-8505