The Influence of Green Tourism Differentiation and Green Marketing on Tourist Visit Decisions through Visit Interest in Paharangan Village Agrotourism

Ratu  Cindya Mahyudin; Syarif  Hidayatullah; Harianto  Respati

Article Details

The Influence of Green Tourism Differentiation and Green Marketing on Tourist Visit Decisions through Visit Interest in Paharangan Village Agrotourism

Authors:

Ratu Cindya Mahyudin | Syarif Hidayatullah | Harianto Respati

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.9 Issue 29, pp.298-313

Document Type:

Article

Publication Date:

10/2024

Document Language:

English

Document ID (Org No.):

2001513930

pISSN:

2518-668X

Keywords:

Abstract:

 Indonesia, as a country rich in natural resources and biodiversity, has a great opportunity to develop an environmentally friendly tourism sector. In the last two decades, there has been an increasing interest in tourism development, especially with regard to green tourism. This study aims to empirically test the effect of green tourism differentiation and green marketing on tourists’ decisions to visit certain destinations. The independent variables for this analysis are green tourism differentiation and green marketing. The dependent variable is visit decision. The intervening variable is visit interest. The sample for this research draws from tourists who are visiting or have already visited Paharangan Village Agrotourism. The engineering method, non-probability sampling, was used for the sampling. Data collection was carried out by distributing questionnaires directly to respondents, totalling as many as 130 questionnaires, and multiple linear regression and path analyses were conducted. The results show that while green tourism differentiation and green marketing significantly positively affect visit decision and visit interest of tourists, visit interest does not affect visit decision, and visit interest is not proven as an intervening variable between green tourism differentiation and green marketing on visiting decisions.

Article Details

The Influence of Green Tourism Differentiation and Green Marketing on Tourist Visit Decisions through Visit Interest in Paharangan Village Agrotourism

Authors: Ratu Cindya Mahyudin | Syarif Hidayatullah | Harianto Respati

Publisher: KnE Social Sciences

Journal: KnE Social Sciences Vol.9 Issue 29, pp.298-313

Document Type: Article

Publication Date: 10/2024

Document Language: English

Document ID (Org No.): 2001513930

pISSN: 2518-668X

green tourism differentiation

green marketing

visit interest

visit decision

Issues

Authors:

Ratu Cindya Mahyudin | Syarif Hidayatullah | Harianto Respati

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.9 Issue 29, pp.298-313

Document Type:

Article

Publication Date:

10/2024

Document Language:

English

Document ID (Org No.):

2001513930

pISSN:

2518-668X