THE EFFECTS OF TOURISM SECTOR MANAGERS’ INNOVATION PERCEPTIONS AND MARKET COMPETITIVENESS ON INNOVATION PERFORMANCE AND BUSINESS PERFORMANCE

Hikmet İzmirlioğlu; Mustafa Kaplan

Article Details

THE EFFECTS OF TOURISM SECTOR MANAGERS’ INNOVATION PERCEPTIONS AND MARKET COMPETITIVENESS ON INNOVATION PERFORMANCE AND BUSINESS PERFORMANCE

Authors:

Hikmet İzmirlioğlu | Mustafa Kaplan

Publisher:

Çanakkale Onsekiz Mart University

Main Topics:

Hizmet Pazarlaması

Journal:

Parion Akademik Bakış Dergisi Vol.4 Issue 1, pp.89-104

Document Type:

Article

Publication Date:

2/2025

Document Language:

Turkish

Document ID (Org No.):

2001337105

pISSN:

2757-749X

Keywords:

Abstract:

 Technological developments and innovation create a difference at the firm level and when successfully implemented as a process, it provides competitive power to the firm. The aim of this study is to investigate the effects of tourism sector managers innovation perceptions and market competitiveness on innovation performance and business performance. For this purpose, the relationship between innovation perception, market competitiveness and innovation performance was examined. In the study, data was obtained from 331 participant working in the tourism sector and the effects of tourism sector managers innovation perceptions and market competitiveness on innovation performance and business performance were investigated. As a result of the analysis, it was determined that tourism sector managers innovation perceptions and market competitiveness had a significant and positive relationship with innovation performance and business performance.

 Technological developments and innovation create a difference at the firm level and when successfully implemented as a process, it provides competitive power to the firm. The aim of this study is to investigate the effects of tourism sector managers innovation perceptions and market competitiveness on innovation performance and business performance. For this purpose, the relationship between innovation perception, market competitiveness and innovation performance was examined. In the study, data was obtained from 331 participant working in the tourism sector and the effects of tourism sector managers innovation perceptions and market competitiveness on innovation performance and business performance were investigated. As a result of the analysis, it was determined that tourism sector managers innovation perceptions and market competitiveness had a significant and positive relationship with innovation performance and business performance.

 Technological developments and innovation create a difference at the firm level and when successfully implemented as a process, it provides competitive power to the firm. The aim of this study is to investigate the effects of tourism sector managers innovation perceptions and market competitiveness on innovation performance and business performance. For this purpose, the relationship between innovation perception, market competitiveness and innovation performance was examined. In the study, data was obtained from 331 participant working in the tourism sector and the effects of tourism sector managers innovation perceptions and market competitiveness on innovation performance and business performance were investigated. As a result of the analysis, it was determined that tourism sector managers innovation perceptions and market competitiveness had a significant and positive relationship with innovation performance and business performance.

 Teknolojik gelişmeler ve inovasyon firma düzeyinde fark yaratmakta ve süreç olarak başarılı bir şekilde yürütüldüğünde firmaya rekabet gücü kazandırmaktadır. Bu çalışmanın amacı da bu çerçevede turizm sektörü yöneticilerinin inovasyon algıları ve pazar rekabetçiliklerinin inovasyon performansları ve işletme performansı üzerindeki etkilerini araştırmaktır. Bu amaçla inovasyon algısı, pazar rekabetçiliği ile inovasyon performansı ve işletme performansı arasındaki ilişki incelenmiştir. Çalışmada turizm sektöründe çalışan 331 kişiden veri elde edilerek turizm sektörü yöneticilerinin inovasyon algıları ve pazar rekabetçiliklerinin inovasyon performansı ve işletme performansı üzerindeki etkileri araştırılmıştır. Yapılan analizlerin sonucunda turizm sektörü yöneticilerinin inovasyon algıları ve pazar rekabetçiliklerinin inovasyon performansı ve işletme performansı ile anlamlı ve pozitif yönde bir ilişkisi olduğu tespit edilmiştir.

Article Details

THE EFFECTS OF TOURISM SECTOR MANAGERS’ INNOVATION PERCEPTIONS AND MARKET COMPETITIVENESS ON INNOVATION PERFORMANCE AND BUSINESS PERFORMANCE

Authors:

Hikmet İzmirlioğlu | Mustafa Kaplan

Publisher:

Çanakkale Onsekiz Mart University

Main Topics:

Hizmet Pazarlaması

Journal:

Parion Akademik Bakış Dergisi Vol.4 Issue 1, pp.89-104

Document Type:

Article

Publication Date:

2/2025

Document Language:

Turkish

Document ID (Org No.):

2001337105

pISSN:

2757-749X

Innovation Perception

Innovation Performance

Business Performanceİnovasyon Algısı

İnovasyon Performansı

İşletme Performansı

Issues

Article Details

THE EFFECTS OF TOURISM SECTOR MANAGERS’ INNOVATION PERCEPTIONS AND MARKET COMPETITIVENESS ON INNOVATION PERFORMANCE AND BUSINESS PERFORMANCE

Authors: Hikmet İzmirlioğlu | Mustafa Kaplan

Publisher: Çanakkale Onsekiz Mart University

Main Topics: Hizmet Pazarlaması

Journal: Parion Akademik Bakış Dergisi Vol.4 Issue 1, pp.89-104

Document Type: Article

Publication Date: 2/2025

Document Language: Turkish

Document ID (Org No.): 2001337105

pISSN: 2757-749X

Innovation Perception

Innovation Performance

Business Performanceİnovasyon Algısı

İnovasyon Performansı

İşletme Performansı

Issues

Authors:

Hikmet İzmirlioğlu | Mustafa Kaplan

Publisher:

Çanakkale Onsekiz Mart University

Main Topics:

Hizmet Pazarlaması

Journal:

Parion Akademik Bakış Dergisi Vol.4 Issue 1, pp.89-104

Document Type:

Article

Publication Date:

2/2025

Document Language:

Turkish

Document ID (Org No.):

2001337105

pISSN:

2757-749X